Relationship between Packaging and Sales
Packaging entails the presentation of the products to the consumer. The reason why the product will be selected by the customer instead of its substitute will greatly depend on how it has been packaged. If the package that holds the product becomes appealing enough, the customer might end up purchasing it even though it was not it their budget. Extensive research has shown that most consumers tend to impulse-buy when they see the package that the product is in. Therefore, if you want to improve your sales, improve your packaging.
Packaging is all about the message. In addition, you have to have inscriptions that are legible and clear to the human eye. If you do not prefer writing in the literal sense, you can opt to have pictures or symbols that are easy to interpret. Consumers tend to leave that product with no legible inscriptions and put their trust on that package brand that is clearly written. The message should state clearly its brand, who it was made for and how to use it.
When you want to get the packaging right, one thing that you do not want to mess with is the color. The whole concept of packaging is greatly influenced by the choice of color used. Each color will have its own charm. The buyers will have different messages interpreted from the different colors. Things like the ingredients, the logo design, the contacts and addresses, and instructions will all have a set of colors used. Take for example the color for cleaning products and foods and you will see that they differ from children’s products.
The shape of the package is a vital detail that you cannot afford to mess with. The way the package is shaped might give you a rough idea of what the product will be. The package might host a toy plane, round ball, curvy bottle, toothbrush, etc. At times, the way the product is shaped might give you a clue as to which gender it is made for. This way, females or males, depending on the targeted gender, will be more appealed to buy. A package that has provisions for holders is much more convenient than that which has none.
After you have completed all the above, be careful not to exceed the limits. You will lose a lot of money when you go for a complicated design and your customers will leave you. Thus, just keep everything simple. Consumers tend to remember simple things that were appealing to them than complicated packages.
In conclusion, consider the impact of your package to the environment. Sustainable packaging is the order of the day. You may opt to come up with a package that will still be useful after the product has been used. Another useful thing that you should ensure is that the package you design protects the commodities or product inside. Design your package to be secure.